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The Oxford Guide to Financial Modeling: Applications for Capital Markets, Corporate Finance, Risk Management and Financial Institutions by Oxford University Press, X

The Oxford Guide to Financial Modeling: Applications for Capital Markets, Corporate Finance, Risk Management and Financial Institutions by Oxford University Press, X
The essential premise of this book is that theory and practice are equally important in describing financial modeling. In it the authors try to strike a balance in their discussions between theories that provide foundations for financial models and the institutional details that provide the context for applications of the models. The book presents the financial models of stock and bond options, exotic options, investment grade and high-yield bonds, convertible bonds, mortgage-backed securities, liabilities of financial institutions--the business model and the corporate model. It also describes the applications of the models to corporate finance. Furthermore, it relates the models to financial statements, risk management for an enterprise, and asset/liability management with illiquid instruments. The financial models are progressively presented from option pricing in the securities markets to firm valuation in corporate finance, following a format to emphasize the three aspects of a model: the set of assumptions, the model specification, and the model applications. Generally, financial modeling books segment the world of finance as "investments," "financial institutions," "corporate finance," and "securities analysis," and in so doing they rarely emphasize the relationships between the subjects. This unique book successfully ties the thought processes and applications of the financial models together and describes them as one process that provides business solutions. Created as a companion website to the book readers can visit www.thomasho.com to gain deeper understanding of the book's financial models. Interested readers can build and test the models described in the book using Excel,and they can submit their models to the site. Readers can also use the site's forum to discuss the models and can browse server based models to gain insights into the applications of the models.



The Best of Branding: Best Practices in Corporate Branding by James R. Gregory,
The Best of Branding: Best Practices in Corporate Branding by James R. Gregory,
For more than a decade, the leading corporate brand strategy and communications firm CoreBrand has been at the forefront of research into the effectiveness of branding communications--most importantly, the impact of branding on a company's bottom line. The result is the revolutionary Corporate Branding Index(R)--a one-of-a-kind proprietary database that analyzes branding data from more than 1,000 companies, tracking their reputation, communications, and financial performance. The Corporate Branding Index is the most influential and exhaustive resource on what works, what doesn't, and why in corporate branding. Now, in "The Best of Branding, branding pioneer and founder and CEO of CoreBrand James Gregory shares his company's findings for the first time. He presents eye-opening case studies that unveil results from the Corporate Branding Index, along with original, in-depth interviews with the executives responsible for some of today's most dominant brands--from AFLAC and Harley-Davidson to Johnson & Johnson, General Electric, Southwest Airlines, and more. The detailed case studies support Gregory's assertion that a brand is a business asset that can and should be managed over time, in the same manner as any other business asset. He presents a set of principles that apply to the branding issues faced by every corporation, large or small, as well as a number of unique tools that demonstrate how corporate brands compare to their peers in terms of the strength of their brand--a concept called CoreBrand PowerTM. Profiling such leading companies as American Express, Maytag, Philip Morris/Altria, and Campbell Soup Company, each case study features a "CoreBrandPower" analysis, industryanalysis, and an inside look at each company's strategy and tactics. In addition, Gregory shares the results of his conversations with top management and communications executives from each company, who reveal their thoughts about building a durable brand.



Regions Financial Corporation - Regions Financial Corporation is a publicly held company based in Birmingham, Alabama. The company provides of retail and commercial banking, trust, securities brokerage, mortgage and insurance products and services.

Federal Home Loan Mortgage Corporation - The Federal Home Loan Mortgage Corporation ("Freddie Mac") is a stockholder-owned, publicly-traded company chartered by the United States federal government in 1970 to purchase mortgages and related securities, and then issue securities and bonds in financial markets backed by those mortgages in secondary markets. Freddie Mac, like its competitor Fannie Mae is regulated by the Office of Federal Housing Enterprise Oversight (OFHEO) in the United States Department of Housing and Urban Development.

Cincinnati Financial Corporation - Cincinnati Financial Corporation offers property and casualty insurance, its main business, through The Cincinnati Insurance Company, The Cincinnati Indemnity Company and The Cincinnati Casualty Company. The Cincinnati Life Insurance Company markets life and disability income insurance and annuities.

Countrywide Financial Corporation - The Countrywide Financial Corporation (Countrywide Credit Industries until November 7, 2002) is the largest independent residential mortgage lending firm in the US.



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